← StrategyJourney 6 campaign brief
Today's journeyPack version: 15 Oct 2026, 11:47 (London)
Leave feedbackToday, before any change: every send and screen, as the customer receives it
6 live communications and screens fire inside this journey after a good trip, in the order of its moments. 2 shown as the creative, 0 as their words, 4 by name only (capture needed).
| As sent | What the customer gets | What happens to it | The moment it fires at | Who gets it | Channel | Trigger | Sender | Least sure, and what is missing |
|---|---|---|---|---|---|---|---|---|
 | That upgrade… was it everything you hoped for?POST_UPGRADE_SURVEY_EMAIL | Changed · Phase 1 | 2 · The day afterThe day-after email: the earned referral, or the savings story | not in the Braze export | Scheduled A day after the purchase | Braze | ||
 | Thanks for upgrading with Seatfrog + UberPOST_UPGRADE_SURVEY_EMAIL_UBER | Unchanged Continues by rule: no disposition names it. | 2 · The day afterThe day-after email: the earned referral, or the savings story | not in the Braze export | Scheduled A day after the purchase | Braze | ||
SeatfrogReferral content card | Referral content cardReferral_ContentCard_NOV25 | Folds into the proposed message · Phase 1 Ruled by Sheran, 6 Sep 2026 (rule 52): the native referral tile stands down and returns as the Braze-controlled card in the arbitrated day-after slot, under the earned-ask gate (Journey 6 D12). | 2 · The day afterThe day-after email: the earned referral, or the savings story | not in the Braze export | Content card | At render Shows in the app's card feed while eligible | Braze | Creative not exported by Braze for content cards: capture from the app or the creative library |
SeatfrogMention Me referral programme emails (12 message families) | Mention Me referral programme emails (12 message families) | Unchanged Continues by rule: no disposition names it. | 2 · The day afterThe day-after email: the earned referral, or the savings story | Everyone the trigger fires for | Event trigger Upgrade sale completes: auction won or Buy-Upgrade-Now purchase | Mention Me | Copy lives in the Mention Me console: capture needed | |
SeatfrogMention Me refer-a-friend offer surface (in-app) | Mention Me refer-a-friend offer surface (in-app) | Unchanged Continues by rule: no disposition names it. | 2 · The day afterThe day-after email: the earned referral, or the savings story | Everyone the trigger fires for | In-app | Event trigger An authenticated customer's app requests the referral offer surface and Mention Me returns a URL | Mention Me | Copy lives in the Mention Me console: capture needed |
Seatfrog"Been referred by a friend" referee redemption surface (in-app) | "Been referred by a friend" referee redemption surface (in-app) | Unchanged Continues by rule: no disposition names it. | 2 · The day afterThe day-after email: the earned referral, or the savings story | Everyone the trigger fires for | In-app | Event trigger A customer reaches bid review or Buy Upgrade Now review and Mention Me returns a referee URL | Our backend |